From Controller to Controlling Assets in Commercial Real Estate with Lisa Hylton Episode #154

GUEST SUMMARY This week we have Lisa Hylton, a former controller turned real estate syndicator in the lab who helps savvy entrepreneurs and business owners, like you, explore the world of commercial real estate by investing in opportunities that you understand to receive tax benefits, strong returns, and avoid the rollercoaster of market volatility. Despite growing up around real estate, Lisa didn't fully understand the value of investing in real estate until her last position working as a controller on private equity real estate funds in the corporate world. The experience ignited her desire to invest in real estate and she discovered real estate syndications in 2019. After investing passively in 4 private real estate investments as a passive investor and one private real estate investment as a general partner, Lisa Hylton was inspired and motivated to build a business that could provide opportunities to non-institutional investors to invest in private commercial real estate opportunities. In this episode, you will learn how you can start getting your money working for you via real estate investments, becoming a passive investor, and how content can be a game-changer for your real estate business. If you are a real estate investor looking to begin investing in commercial real estate or starting your own syndication, this episode is definitely for you. HIGHLIGHTS OF THE EPISODE: 1:48 - Background of the guest 3:29 - Type of asset class in the multifamily umbrella 5:37 - Real Estate Funds 11:27 - Replicating what others are doing KEEPING IT REAL: 13:08 - Running funds in the corporate world 16:21 - Becoming a passive investor 20:13 - The biggest challenge in raising capital 28:06 - Transitioning to syndication 31:37 - Whom should we work with 36:54 - Content is a game-changer 44:11 - General partner vs Limited partner 46:28 - Four roles in syndication 50:54 - Building relationships with other operators 52:30 - The Importance of Systems NOTABLE QUOTES (KEY LESSONS): 9:09 - “You have to keep in mind that especially when you’re buying real estate when you’re buying for personal reasons, or for personal purposes, it doesn’t always translate into a really good investment.” - Lisa Hylton 52:40 - “Everything that you’re trying to create is better when it’s systematized.” - Lisa Hylton CONNECTING WITH THE GUEST Website: https://lisahylton.com/ Facebook: https://www.facebook.com/thelevelupREIpodcast/?modal=admin_todo_tour Instagram: https://www.instagram.com/lisahyl/ YouTube: https://www.youtube.com/channel/UCGCl06UySL12jdstEqXjqiQ LinkedIn: https://www.linkedin.com/in/lisa-hylton-0b992815/ Twitter: https://twitter.com/LisaHylton16