From Copywriter to Marketing Leader & Fractional CMO - Kathryn Strachan

How does a copywriter become a marketing agency leader and a fractional CMO?In this episode, Kathryn Strachan, a fractional CMO, talks about her path from copywriter to marketing professional.She explains her methods for building a marketing plan that works well for startup founders.If you are looking to gather funds and help your startup grow this year, listen as she discusses overcoming self-doubt, setting up a clear marketing plan, and understanding your audience.Kathryn also shares tips on keeping your marketing steady, taking feedback seriously, and supporting new talent while handling several clients, all while maintaining a healthy work- life balance.This episode has simple, smart tips for marketers, business owners, or anyone looking to grow!SO, let’s get into the episode now!Episode Topics:00:00 - 03:10: How Kathryn became a Fractional CMO 03:10 - 05:35: Managing overload in new roles 05:35 - 07:05: Planning your marketing approach 07:05 - 09:02: Why steady marketing works 09:02 - 10:41: Common marketing errors 10:41 - 13:38: Knowing your audience 13:38 - 15:05: Marketing for SaaS explained 15:05 - 17:43: How feedback helps improve 17:43 - 19:19: Building a strong network 19:19 - 22:45: Why investing in junior talent pays off 22:45 - 25:08: Managing multiple clients 25:08 - 26:30: Advice for Future CMOs🔗 CONNECT WITH KATHRYN STRACHAN:👥 LinkedIn: https://www.linkedin.com/in/kathryn-strachan/ 🎧 Her Podcast Show: https://open.spotify.com/show/68ivLxoRC75Ju4c8SzpHTh?si=369402f1efb74e52Check out Kathryn’s new book: https://amzn.eu/d/4wgVjTYASK Anything on The Aspiring CMO show and get your questions answered right on the show!https://forms.gle/jswoQq8dy8u2oisT6Subscribe to The Aspiring CMO:Facebook: https://www.facebook.com/theaspiringcmoInstagram: https://www.instagram.com/theaspiringcmo/YouTube: https://www.youtube.com/@theaspiringcmo/featured