From Core Values to Brand Advocates with Belinda Palmer

Are "core values" any more than a nice thing to put on your company's website (or if you have the budget, up on the office wall)? Belinda Palmer is a major advocate for a business implementing a strong set of core values. The reward, she tells us, is employees who celebrate working for your firm. Episode three spotlights the defining values that shape not just what our businesses do, but how the work itself gets done. Jen talks to Belinda about why conveying your firm's core values to your staff is so important. They discuss the best ways to make them a part of day-to-day work. Just telling your team they exist isn't enough if you want them to have a real impact, so what do you do? Can new technology help?Find Belinda on LinkedInIf you found this episode interesting consider subscribing to our newsletter. It's free, a quick read and packed with marketing advice for professional service firms - plus you'll get new episodes of the show straight to your inbox! Hosted on Acast. See acast.com/privacy for more information.