From Corporate Life to B2b Social Media with Syya Yasotornrat – IT in the D 509

In this episode Bob and Randy are joined by Syya Yasotornrat, founder of Brilliant Beam Media. Syya shares her journey of leaving a cushy corporate job at Hewlett Packard to venture into the world of recorded audio and video. She talks about the challenges and lessons learned from starting her podcast studio business, splitting with her business partner, and eventually founding Brilliant Beam Media. They discuss the nuances of B2B social media, particularly on LinkedIn, the importance of authentic branding, and the differences between webinars and video podcasts. The conversation also delves into public speaking, social media strategies, and the evolving landscape of digital content creation. Bob has a mission to flip the sales and marketing industry on its head by encouraging authenticity and better communication strategies.