From Corporate Pressure to Purpose-Driven Power: How to Move the Needle 🔥📈 - TTST Interview with President and CEO of CMOco Lori Asbury

🔥Show Notes🗒Lori Asbury is a powerhouse leader with 25+ years driving senior-level management, brand strategy, and high-impact marketing. She has helped scale billion-dollar brands like HGTV, FOX Television Stations, and CBS Television Stations through sharp strategy, multi-layered campaigns, and precision execution. A Cornell MBA and University of Oklahoma journalism graduate, Lori blends big-picture vision with disciplined detail. Beyond the boardroom, she’s a lifelong animal advocate, former farm owner, competitive equestrian, ASPCA supporter, and proud Oklahoma Sooners fan. 📣QUOTE:  “Hire people that are smarter than you. They’re not going to make you look bad. They’re going to make you look better.” 🧠 - Lori AsburyCoach Fergie’s Top 5+ Knowledge Nuggets and Take-Aways:Real growth begins when a person commits to work that energizes them, not just work that pays them. Passion creates staying power. 🔥Anyone who wants to rise must guard their identity fiercely; culture should influence them, not redefine them. 🧭Strategy separates professionals from amateurs. Every move must serve a larger, intentional roadmap. 🗺️Pressure is not an obstacle; it is a refining tool. Confidence grows when decisions are made under fire. 💪At the end of a career and a life, titles fade. Character remains. Be known for integrity and generosity. 🌟Consistency compounds. Flashy bursts fade. Sustainable effort always wins. ⏳🔹 Valuable Time-Stamps🔹🕒 00:07:00 – Becoming the decision maker🕒 00:09:00 – Staying true to values🕒 00:12:00 – Instinct balanced with data🕒 00:18:00 – Strategy over shiny objects🕒 00:21:00 – Follow your passion🛠️Recommended Resources:  🌐 Visit CMOco Website🔗 Lori’s LinkedIn ▶ CMOco YouTube Channel🔵 Lori’s Facebook📷 Lori’s Instagram  🙏Please Consider Supporting the 988 Suicide and Crisis Hotline🙏Music Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara SquareArtwork courtesy of Dylan Allen