From Corporate Roles to Owning Two Businesses, with Debbie Klintworth - Ways to Wealth EP129

In this episode of the Ways to Wealth Podcast, Charlie is joined by Debbie Klintworth! Debbie shares the leap from 25 years in corporate into building Footprint Collective, where she helps New Zealand SMEs sharpen their positioning, retain customers, and build the internal systems that make growth repeatable.They unpack why employee culture is your first customer experience, why share of wallet matters even when you think you have no competitors, and what Debbie learned from building brands in high pressure environments, including large scale experiential marketing that changed customer behaviour.Charlie and Debbie also get practical on pricing psychology, how to set goals without creating bureaucracy, and the cadence of 12 days, 12 weeks, and 12 months. Plus, the unexpected second act: Footprint Distribution, a Scandinavian outdoor tile business that shows how one opportunity can open an entirely new market.