EPISODE · Jun 4, 2026 · 1H 9M
From Corporate to Fractional with Stephanie Zhuang, Founder of Title Brand Management
from My Food Job Rocks! · host Adam Yee
Stephanie Zhuang is the founder of Tidal Brand Management, a fractional marketing services firm specializing in startup CPG brands across food, beverage, and supplements. In this episode, we cover her journey from fine arts to corporate brand management at Johnson & Johnson, Kimberly-Clark, Vega, and Campbell’s — and what finally pushed her to go out on her own. Stephanie shares why CPG marketing is more analytical than people realize, why supplements outperform food in DTC, and the real math behind premiumization. We also talk about the honest questions you should ask yourself before leaving a corporate job to build something solo. Learn more about your ad choices. Visit megaphone.fm/adchoices
Embed this episode
NOW PLAYING
From Corporate to Fractional with Stephanie Zhuang, Founder of Title Brand Management
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.