From Cost Center to Control Tower: Modern Warehouse Tech

Warehouses have become one of the most important battlegrounds in modern supply chain.In this episode of Supply Chain Now, Scott W. Luton is joined by industry leaders Lance Olmsted, Chief Revenue Officer at IFS, and Patrick Maley, Chief Revenue Officer at IFS Softeon, to explore why warehouse execution now plays a much bigger strategic role across the business. As customer expectations rise and supply chains face more pressure to move faster, they explain how companies are rethinking the warehouse as a source of speed, flexibility, and competitive advantage.The conversation covers how real-time visibility, modern warehouse systems, and industrial AI can help teams make better decisions, respond faster to disruptions, and close the gap between planning and execution. Lance and Patrick also share their perspective on where warehouse operations are headed next and why adaptability will be critical moving forward.Jump into the conversation:(00:00) Intro(03:54) IFS acquires Softeon: what happened(07:34) Why warehouses became a strategic lever(09:31) Biggest pressures: AI adoption & tariffs(18:22) Closing the gap between planning and execution(20:36) Real-time visibility and faster decision-making(22:30) Industrial AI defined & applied in warehouses(29:05) Real-world operational improvements & customer examples(37:10) The warehouse of the next 3–5 yearsAdditional Links & Resources:Connect with Lance Olmsted: https://www.linkedin.com/in/lance-olmsted-98708568/Connect with Patrick Maley: https://www.linkedin.com/in/pmaley/Learn more about IFS: https://www.ifs.com/enLearn more about IFS Softeon: https://www.softeon.com/Learn more about our hosts: https://supplychainnow.com/aboutLearn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now’s NEW Media Kit: https://supplychainnow.com/media-kit/WEBINAR- Talent Management Playbook for Supply Chain Leaders: https://bit.ly/4uc2OfBWEBINAR- From Workforce Planning to Hourly Performance Management: How GEODIS Americas Turned Labor Productivity into a Growth Engine: https://bit.ly/4blRfKpWEBINAR- Ahead of Disruption: How AI-First Design Builds Supply Chain Resilience — and Transforms the Teams Behind It: https://bit.ly/4ldRn3b The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.For licensing inquiries or permissions, please contact us at [email protected]© 2026 Supply Chain Now. All rights reserved. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.