From Council Estate to CEO: Brooke Summer Adams on Building a Freedom Business

In this episode of Founders Future, with host Milan Kohut, we are joined by Brooke Summer Adams, an internationally accredited mindset coach and business mentor known as "The Coaches Coach." Brooke takes us on a journey from her humble beginnings on a UK council estate to building a multi-faceted coaching business dedicated to helping new and aspiring coaches achieve financial, location, and time freedom. She shares the powerful mindset shifts and strategic business models that have fueled her success, emphasizing the importance of staying in the "entrepreneurial Goldilocks zone"—that perfect state of discomfort that drives true growth.Brooke delves into the operational side of her business, detailing her well-rounded marketing strategy that combines organic social media mastery with paid advertising funnels. She explains her diverse offer suite, from accessible low-ticket courses to high-ticket one-to-one coaching, and how she has built a team to support her vision. Looking ahead, Brooke discusses her goals of streamlining her current operations for maximum impact and expanding into the offline world with in-person events and retreats, all while maintaining her core mission of creating lasting change for her clients.