From Cowboy Coffee to 1,400 Stores - How Two Outdoorsmen Built Canada’s Grittiest Coffee Brand

Meet Mike and Jamie....two firefighters turned founders of Canadian Heritage Roasting Company. What started as cowboy coffee brewed on the fireline became a mission-driven coffee company now found in over 1,400 stores across North America.In this episode of Buy The Drip, they share their story of building a bold brand rooted in a love for the outdoors, wildlife conservation, and great-tasting coffee.We dive into...-The early days of making coffee in the backcountry-How firelines, hunting, and grizzly encounters shaped their approach-Scaling a national brand without losing their rugged identity-Their mission to fuel outdoor pursuits and rewild the great outdoors...one tree at a time!!What’s next: instant adventures, lifestyle gear, and a million-tree goal!If you love stories about grit, nature, and building something meaningful this one’s for you...👉 Like, comment, and subscribe for more episodes of Guess The Drip!💌 Join a Global Audience with BUY THE DRIP WEEKLYGet our personal coffee insights, brewing tips, and behind-the-scenes content delivered straight to your inbox every week...https://buythedrip.beehiiv.com/subscribe☕ ROSSO COFFEE ROASTERS, since 2007Anyone can be a specialty coffee drinker, and that means you. We roasted for the last two World Barista Champions and would love to roast a coffee for you too – try our world-class coffees www.rossocoffeeroasters.com🎓 COACHING & CONSULTING Elevate your coffee game or business with personalized coaching and consulting: www.buythedrip.coffee🎙️ Listen to the PODCASTCoffee and business insights: Apple | Spotify📺 Subscribe on YOUTUBECatch all our videos: @buythedrip.coffee📸 Follow us on INSTAGRAMStay updated with the latest: www.instagram.com/buythedrip.coffeeFollow Dave: www.instagram.com/crosbyandcoffeeFollow Cole: www.instagram.com/torodeo