From Crazy Idea to Community Staple: Launching Berry + Basil

Send us Fan MailWelcome to the very first episode of Joy Curated! Join Cindy Peterson, co-founder of Berry + Basil in Chamberlain, South Dakota, as she sits down with her longtime friend and business partner Angi Hanzlik for an honest, lighthearted conversation. They discuss the origins of their thoughtfully curated kitchen store, and the joyful, sometimes wild, journey of launching a small business in the heart of rural America.In this episode, Cindy and Angi reminisce about dreaming big, taking risks and following their mission to inspire people to cook, entertain and gather — no perfection required. You'll hear behind-the-scenes stories about bringing quality products to their community, adapting during the pandemic, and the special moments and products that have shaped their shop (including hilarious towel stories, custom-made goods, and the unexpected adventures of retail life).Whether you're a kitchen enthusiast, a small business dreamer, or just someone who loves the idea of connecting over food, this episode is filled with warmth, laughter and plenty of inspiration. Products mentioned in this episode:Whitty Floursack TowelsHedley & Bennett ApronsZassenhaus Bread Slicer Olivelle B + B Signature Collection of Soap, Lotion, Cleaner and Room SprayNo Paper Paper Plates + Tiny TumblersSmithey Cast IronFor more thoughtfully curated joy, check out berryandbasil.com and follow the store for all the latest products, events and sales at @theberrybasilFollow the show at @joycuratedpodcast (Facebook, Instagram, and TikTok) and make sure to subscribe to us on the podcast app of your choice. It helps us grow and share the story of all the brands we love.