From Creative Idea to National Brand with Lindsay Scherr Burgess

What does it really take to grow a creative idea into a nationally recognized brand?In this episode of Visibility Strategies for Women Entrepreneurs, Tori Barker sits down with Lindsay Scherr Burgess, Founder and “Moss Boss” of Green Wallscapes, to talk about entrepreneurship, visibility, leadership, innovation, and the real behind-the-scenes journey of scaling a creative business.Lindsay shares how a simple moss wall project turned into a company with more than 1,000 installations across the U.S., Canada, and the Caribbean — along with the lessons she’s learned about process, team culture, networking, adaptability, and resilience along the way.This conversation dives into:Building scalable systems and processesLeadership and business growthVisibility and brand authorityInnovation and pivoting in businessNetworking and relationship-driven growthEntrepreneurship challenges no one talks aboutAI, marketing, and staying ahead of trendsThe mindset required to sustain long-term successIf you’re building a business and navigating growth in real time, this episode is full of honest insights and actionable wisdom.✨ CONNECT WITH LINDSAY SCHERR BURGESSWebsite: https://www.greenwallscapes.comLinkedIn: https://www.linkedin.com/in/lindsayscherrburgess/Instagram: https://www.instagram.com/greenwallscapes/