From Crisis to $20M DTC: Dario Markovic’s E-Commerce Turnaround at Eric Javits

When COVID shut down retail, Eric Javits; a 35+ year luxury hat brand  faced an existential crisis. With 98% of revenue tied to wholesale partners like Nordstrom, the business was on the verge of collapse. Enter Dario Markovic, who quickly launched a Shopify store, pivoted the company into e-commerce, and within weeks generated millions in online sales. Fast forward five years, and EricJavits.com now drives over $20 million annually in DTC revenue.In this episode, host Adam Callinan dives deep with Dario on:The pivot that saved a legacy brand during COVID.How he transformed Eric Javits from wholesale-dependent to a thriving DTC powerhouse.Why finance discipline + marketing obsession shaped his growth playbook.The 80/20 principle applied to ads, CRO, inventory, and product focus.Balancing global retail expansion (South Korea, Japan, Europe) with e-commerce scale.The tools, systems, and mindset shifts that drive sustainable growth.How being “obsessed with the details” separates successful operators from the rest.Whether you’re a founder, e-commerce operator, or just fascinated by brand turnarounds, this conversation is packed with insights on resilience, growth strategy, and building a modern legacy brand.👉 Explore Eric Javits: www.ericjavits.com 👉 Explore Pentane: www.pentane.com 👉 Explore the Growth Mavericks Podcast: www.growthmaverickspodcast.com