From Crisis to Clarity: Dr. Adrijana Kekic on Longevity, Women’s Health, and Building Futurome episode artwork

EPISODE · Oct 1, 2025 · 19 MIN

From Crisis to Clarity: Dr. Adrijana Kekic on Longevity, Women’s Health, and Building Futurome

from Lightning Rx: Marketing Innovation in Health

What if the key to longevity wasn’t about hacks and trends—but about precision data, systems biology, and truly knowing yourself?In this episode of Lightning RX, host Colette Nataff, founder of Lightning GTM, sits down with Dr. Adrijana Kekic, CEO & Founder of Futurome, Longevity Pharmacist™, and Board Member at The Pause Technologies. Together, they explore how Dr. Kekic is helping leaders, executives, and high performers extend not just their lifespan, but their healthspan, with science-backed precision tools.Dr. Kekic shares how a near-death health crisis fueled her mission to challenge the reactive model of healthcare. With Futurome, she’s pioneering longevity programs that combine systems biology, advanced testing, and digital twins to create personalized, data-driven interventions. She also introduces Aurrea, Futurome’s women’s health platform, designed to close critical gaps in care and empower women with actionable insights.What You’ll Learn:How Dr. Kekic’s personal health scare inspired the founding of FuturomeWhy focusing on healthspan is as important as lifespanThe science behind digital twins and their role in precision healthHow women’s health has been underserved and how Aurrea is changing thatThe six pillars of lifestyle medicine: nutrition, movement, sleep, stress, relationships, and substancesWhy storytelling and authenticity are essential to making science relatableHow Futurome balances innovation with trust by staying self-funded and client-focusedDr. Kekic’s advice for founders: simplify the science, build with integrity, and use stories to connect💡 Golden Nugget: “Precision data is powerful, but it only matters if people can trust it, understand it, and act on it.”Connect with Dr. Adrijana Kekic & Futurome™ LinkedIn: linkedin.com/in/adrijanakekic Website: futurome.comConnect with the Show:LinkedInWebsiteSpotifyAmazon MusiciHeartSubscribe on Spotify, Apple Podcasts, or your favorite platform.If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

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From Crisis to Clarity: Dr. Adrijana Kekic on Longevity, Women’s Health, and Building Futurome

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