From Crisis to Competitive Advantage with Fred Crosetto at AMMEX and iSupport Worldwide

Most leaders wait for the data to be obvious before they act.In this episode, Fred Crosetto, Founder and Chairman at AMMEX and Founder of iSupport Worldwide, talks about acting before anyone else is even paying attention. He built his business across three decades, navigated the chaos of COVID from both sides of the world, and came out stronger on every front. We unpack how he saw the pandemic coming before the US did, why he replaced his entire C-suite two years before COVID hit, and what it really means to run your own race in business and in life.Key Takeaways:00:00 Introduction03:00 A book on megatrends sent Fred to Asia at 2306:40 How Fred built AMMEX by calling every dentist he could find15:16 Being in China first gave AMMEX an unfair advantage21:40 Replacing the entire C-suite two years before COVID23:09 Pressure testing remote work six weeks before the world shut down28:01 Glove communism and whale hunting: how they won the pandemic46:15 The one question every founder must answer before stepping back50:13 The biggest mistake Fred made as a founder58:22 Competing in the cross-country skiing world championships at 61Resources Mentioned:AMMEX Group Website https://www.ammex.com/iSupport Worldwide Website https://isupportworldwide.com/#MakeBIGHappen #CEOCoaching #Leadership #Entrepreneurship #BusinessGrowth