From Culinary Arts to Beauty Innovation: The Kate McLeod Story

Kate McLeod, the founder of the award-winning and zero waste beauty brand, created her collection of Body Stone solid moisturizers in her Brooklyn kitchen. With her classical culinary training, she was able to transform cocoa butter into a unique beauty solution that brings intentioned moments of self care to everyday routines. The brand's founding mission to create safe and effective products continues to drive its growth, with each innovative product introduced seeking to transform the sustainable beauty landscape.In this episode, Kate shares her story and insights, including:How she and her husband reconnected, which ultimately led to the founding of the dating app "Hinge"Challenges faced while building the brandExpanding the brand into mass retailMarketing strategy, including specific channels and initiatives that are working for the brand todayYou'll also hear Kate's advice to her younger self and what's next for Kate McLeod.Be sure to check out Kate McLeod at www.katemcleod.com and on Instagram @KateMcleodWe hope you enjoy this episode and gain valuable insights into Kate McLeod's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Learn how you can too at Iterable’s Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can’t make it in-person, tune virtually for free!Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.