From Curry Powder to ₹2700 Crore Empire | Eastern Group's Untold Growth Story | #112 episode artwork

EPISODE · Jul 11, 2026 · 2H 22M

From Curry Powder to ₹2700 Crore Empire | Eastern Group's Untold Growth Story | #112

from The eCom Show · host Shan Salam

From Curry Powder to ₹2700 Crore Empire | Eastern Group's Untold Growth Story | #112At the age of 26, at a time when the IPO market was nothing like it is today, a man took his family business public through an IPO.That business, which began by selling curry powder, has now grown into a ₹2,700-crore group.In this episode, he shares:✅ Why he chose to take the company public at just 26.✅ How bringing experienced professionals onto the board in 1998 changed the company.✅ The story behind the merger of two ₹950-crore businesses.✅ Why raising money from investors can cost more than taking a bank loan.✅ What he learned while expanding into new industries.✅ The idea behind building a Kerala Super League football team.✅ Why many family businesses struggle with succession and how to avoid it.✅ His honest views on D2C brands and their future.Watch the full video to find out who he is.The eCom Show - Kerala’s #1 Ecommerce & D2C Podcast.

Episode metadata supplied by the publisher feed · Published Jul 11, 2026

Embed this episode

Ready to play

From Curry Powder to ₹2700 Crore Empire | Eastern Group's Untold Growth Story | #112

0:00 2:22:54

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The eCom Show?

This episode is 2 hours and 22 minutes long.

When was this The eCom Show episode published?

This episode was published on July 11, 2026.

Can I download this The eCom Show episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!