From Custom Builds to Fivetran: Evolving Our Data Pipeline Strategy episode artwork

EPISODE · Aug 14, 2025 · 7 MIN

From Custom Builds to Fivetran: Evolving Our Data Pipeline Strategy

from The Dashboard Effect · host Brick Thompson, Jon Thompson, Caleb Ochs, Landon Ochs

In this episode of The Dashboard Effect, Brick and Landon discuss their shift in thinking on whether to build custom data connectors or use third-party tools like Fivetran. They share the pros, cons, and lessons learned from their proof-of-concept with Fivetran, and why APIs are changing the data pipeline game.Key Moments:1:15 – Why custom connectors made sense in the past2:00 – The rise of APIs and the challenge of building connectors for them2:39 – Realizing the variety of systems—and limits of pre-built connectors4:03 – How Fivetran’s dedicated API teams save time and reduce risk4:57 – Turnaround times and when a custom build is still needed5:56 – Cost trade-offs: upfront development vs. subscription model6:30 – Support considerations for in-house vs. third-party connectors6:41 – Exploring other tools and continuing custom pipeline work7:11 – Closing thoughts and advice for data teamsBlue Margin helps middle-market companies turn their data into a strategic asset through automated dashboards and data solutions. By simplifying the flow of information, we empower leaders to make confident, data-driven decisions that drive growth and efficiency. Learn more at bluemargin.com.

In this episode of The Dashboard Effect, Brick and Landon discuss their shift in thinking on whether to build custom data connectors or use third-party tools like Fivetran. They share the pros, cons, and lessons learned from their proof-of-concept with Fivetran, and why APIs are changing the data pipeline game. Key Moments: 1:15 – Why custom connectors made sense in the past 2:00 – The rise of APIs and the challenge of building connectors for them 2:39 – Realizing the variety of systems—and...

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From Custom Builds to Fivetran: Evolving Our Data Pipeline Strategy

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In this episode of The Dashboard Effect, Brick and Landon discuss their shift in thinking on whether to build custom data connectors or use third-party tools like Fivetran. They share the pros, cons, and lessons learned from their proof-of-concept...

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