From Dang Foods to Sherwood Partners: Lessons in Building, Falling, and Restructuring Consumer Brands

In this episode, I sit down with Andrew Kitirattragarn, Founder of Dang Foods and now a restructuring expert at Sherwood Partners. Andrew’s story is a rare one: he built a beloved, nationally distributed snack brand that raised over $12M in venture funding, scaled into thousands of retail doors - and ultimately didn’t deliver the big exit he had hoped for.We dive deep into:The rise and fall of Dang Foods, and the hard lessons learned from scaling a CPG brandWhy raising venture capital can sometimes push founders into unsustainable growth pathsThe emotional and financial realities of winding down a consumer businessHow those experiences led Andrew to Sherwood Partners, where he now helps distressed brands restructure or find new paths forwardThe warning signs founders should watch for in their own businesses, and what to do before it’s too lateThis conversation is equal parts founder therapy and hard-nosed playbook for surviving in consumer. If you’re building a DTC or CPG brand, you won’t want to miss Andrew’s candid perspective.