EPISODE · Jul 10, 2025 · 11 MIN
From Data to Drama: Using Archetypes to Position with Power. Dyson, Mercedes-Benz, Old Spice, and UNICEF.
from Marketing and Strategy Unlocked · host Nicolas Kfuri
What emotional role does your brand play — and why does it matter?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how to use Brand Archetypes to build a consistent, emotionally resonant brand. Learn how brands like Dyson, Mercedes-Benz, Old Spice, and UNICEF use archetypes to shape their value proposition and stand out.You’ll walk away with:A practical guide to define your brand archetypeInsights on how to align it with your MARCOM and brand voiceReal-world strategies to drive connection and differentiationNext up: The Jobs to Be Done Methodology — how to design your brand around what customers really want to achieve.Follow the show and share it with your leadership team..#BrandStrategy #MarketingPodcast #BusinessLeadership #BrandArchetypes #ValueProposition #EmotionalBranding #ExecutiveInsights #CustomerExperience #MarCom #MarketingAndStrategyUnlocked #DrNicolásKfuri
What this episode covers
What emotional role does your brand play — and why does it matter?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how to use Brand Archetypes to build a consistent, emotionally resonant brand. Learn how brands like Dyson, Mercedes-Benz, Old Spice, and UNICEF use archetypes to shape their value proposition and stand out.You’ll walk away with:A practical guide to define your brand archetypeInsights on how to align it with your MARCOM and brand voiceReal-world strategies to drive connection and differentiationNext up: The Jobs to Be Done Methodology — how to design your brand around what customers really want to achieve.Follow the show and share it with your leadership team..#BrandStrategy #MarketingPodcast #BusinessLeadership #BrandArchetypes #ValueProposition #EmotionalBranding #ExecutiveInsights #CustomerExperience #MarCom #MarketingAndStrategyUnlocked #DrNicolásKfuri
NOW PLAYING
From Data to Drama: Using Archetypes to Position with Power. Dyson, Mercedes-Benz, Old Spice, and UNICEF.
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.