EPISODE · Mar 12, 2026 · 8 MIN
From Dataset to Data Product: How Data Actually Becomes Revenue
from The Data Monetization Podcast · host Matthew Bernath
Most organisations think data monetisation means selling datasets. It doesn't. Buyers want decisions, not raw data. In this episode, we break down how signals become indices, benchmarks, APIs and insight products, and why productisation is the difference between a once off data deal and scalable recurring revenue.
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From Dataset to Data Product: How Data Actually Becomes Revenue
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