From Deck Shoes to Global Icon: Dubarry of Ireland

Melissa Moore chats with Michael Walsh, Marketing Director at Dubarry of Ireland, the luxury brand known for premium footwear and lifestyle apparel. Michael shares how Dubarry evolved from a niche sailing boot maker into a global lifestyle brand while staying true to Irish heritage and craftsmanship.They discuss:Retail innovation, including pop-ups, flagship stores and direct-to-consumer strategies.Customer-driven product design, from sailing boots to country boots.Digital marketing, sustainability and creating unforgettable in-store experiences.Expansion plans and upcoming collections in equestrian, dog accessories and performance footwear.Key Takeaways:Heritage brands can evolve while staying true to craftsmanship.Direct engagement with consumers can overcome challenges like price perception and brand awareness.Retail associates are educators, not just salespeople, enhancing customer loyalty.Listening to customers drives meaningful product innovation.Whether you’re a retail professional, brand enthusiast, or simply curious about how heritage brands adapt in 2025, this episode offers a masterclass in evolution, innovation, and customer-centric retailVisit Dubarry of Ireland’s website www.dubarry.comCatch up on past episodes on your favourite podcast platform and hit follow for weekly updates! Subscribe on YouTube at The Retail Tea Break, share your favorites and tag me, Melissa Moore and The Retail Tea Break on social media. If you’d like to get involved in the next season of the podcast, as a guest or a sponsor please email [email protected] thanks to RevLifter for sponsoring this episode. Test drive RevLifter for 90 days for free. Request a demo to see how machine learning, smart targeting and personalised promotions can transform your eCommerce strategy. Find out how they help retailers boost conversions and increase revenue:RevLifter website: https://www.revlifter.com/RevLifter on LinkedIn: https://www.linkedin.com/company/revlifter/RevLifter on YouTube: https://www.youtube.com/channel/UCIlMg7QUHJnHC8KyhW93Z_A