From Desert Farms to Global Shelves | Arturo Hoffmann, Talsa Group

From Peru's Desert Farms to European Shelves: Building a Global Fruit Business | Arturo Hoffmann Harrison, Talsa GroupWhat does it take to build a multi-country fruit operation from the ground up - and lead teams across continents while doing it?In this episode, Lucy is joined by Arturo Hoffmann Harrison, Chief Commercial Officer of Talsa Group, a Peruvian family-owned agribusiness producing avocados, table grapes, early cherries and cherry plums across Peru and Chile. Arturo also leads Onesta, the group's vertical integration project, bringing their farms closer to retail customers in Europe, the US and beyond.Arturo takes us through his journey from agricultural engineering student in Chile to import manager in the Netherlands, before making the move to Peru — and eventually helping reshape Talsa's commercial strategy for the next decade.In this conversation they cover:How Talsa evolved from blueberries to a multi-product, multi-country operationThe thinking behind Onesta and shortening the supply chainHow the role of the commercial leader in produce has changedWhat European retailers are demanding today, and who's leading the wayWhy attitude will always matter more than technical skills when hiringThe leadership lessons Arturo has learned managing teams across very different culturesHis advice for anyone stepping into their first leadership roleAn honest, grounded and inspiring conversation for anyone working in or building a business in fresh produce.About LCR InternationalLCR International supports senior hiring across the global fresh produce sector.We work with businesses where roles require a mix of technical, commercial, and leadership experience, often across regions.Typical support includes: • Retained executive search • Talent mapping and competitor insight • Org structure and succession planningIf you're hiring and want a clearer view of the market before you start, you can get in touch here:👉 https://www.lcrint.com/