EPISODE · Jan 29, 2026 · 43 MIN
From Designer to Eco-Entrepreneur: Naama Nicotra Launches NakedPak (Ep. 102)
from My Great Pivot · host The Female Founders Project
In this episode, Naama Nicotra, the co-founder of NakedPak, shares her inspiring journey developing edible food packaging NakedPak, which aims to reduce plastic waste.Naama discusses the journey from the initial concept, inspired during her studies in Helsinki, to creating a tangible product with significant industry interest. She highlights the importance of finding the right co-founder, bootstrapping, raising funds from friends and family, and the critical role of mentorship and accelerators.She also delves into the challenges and rewards of launching a startup, the strategies for gaining validation, and the B2C trial of this B2B product, which targets the outdoor food market with ready-to-cook meals wrapped in this innovative packaging. Naama's story exemplifies the importance of perseverance, market testing, and impactful innovation in the startup ecosystem.My Great Pivot is a production of The Female Founders Project.00:00 The Entrepreneur's Advice: Bootstrap and Raise Funds00:38 Introducing NakedPak: The Future of Food Packaging03:04 The Inspiration Behind NakedPak05:16 From Concept to Company: The Birth of NakedPak06:20 Finding the Perfect Co-Founder10:08 Turning Ideas into Reality: The Role of Food Lab16:55 The Power of Friends and Family Funding21:06 Understanding Fundraising Strategies22:28 The Challenges of Fundraising24:41 Innovative Packaging Solutions27:26 Targeting the Outdoor Market30:32 Gaining Investor Confidence35:43 Networking and Mentorship41:02 Market Testing and Revenue Strategies42:50 Final Thoughts and Contact Information#femalefounders #entrepreneurship #femaleentrepreneurs #startuplife #startups #womenentrepreneurs #techstartups #foodstartup #esign #milandesignweek #sustainability #sustainablestartup #missiondriven #impactinvesting
What this episode covers
In this episode, Naama Nicotra, the co-founder of NakedPak, shares her inspiring journey developing edible food packaging NakedPak, which aims to reduce plastic waste.Naama discusses the journey from the initial concept, inspired during her studies in Helsinki, to creating a tangible product with significant industry interest. She highlights the importance of finding the right co-founder, bootstrapping, raising funds from friends and family, and the critical role of mentorship and accelerators.She also delves into the challenges and rewards of launching a startup, the strategies for gaining validation, and the B2C trial of this B2B product, which targets the outdoor food market with ready-to-cook meals wrapped in this innovative packaging. Naama's story exemplifies the importance of perseverance, market testing, and impactful innovation in the startup ecosystem.My Great Pivot is a production of The Female Founders Project.00:00 The Entrepreneur's Advice: Bootstrap and Raise Funds00:38 Introducing NakedPak: The Future of Food Packaging03:04 The Inspiration Behind NakedPak05:16 From Concept to Company: The Birth of NakedPak06:20 Finding the Perfect Co-Founder10:08 Turning Ideas into Reality: The Role of Food Lab16:55 The Power of Friends and Family Funding21:06 Understanding Fundraising Strategies22:28 The Challenges of Fundraising24:41 Innovative Packaging Solutions27:26 Targeting the Outdoor Market30:32 Gaining Investor Confidence35:43 Networking and Mentorship41:02 Market Testing and Revenue Strategies42:50 Final Thoughts and Contact Information#femalefounders #entrepreneurship #femaleentrepreneurs #startuplife #startups #womenentrepreneurs #techstartups #foodstartup #esign #milandesignweek #sustainability #sustainablestartup #missiondriven #impactinvesting
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From Designer to Eco-Entrepreneur: Naama Nicotra Launches NakedPak (Ep. 102)
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