From Designer to Product Leader: The Empty Canvas That Started It All

Before leading product strategy and innovation, Drew Falkman started as a designer and accidentally became a developer when a project went sideways.That moment launched a journey of creativity, learning, and product thinking that still defines his approach today.In this Product Excellence clip, Drew shares how his curiosity for creation led him from building websites in the dot-com era to shaping entire product strategies, and why the “blank canvas” still fuels his passion for product work.What You Will Learn• How Drew transitioned from design to product leadership• Why curiosity and creative energy drive long-term success• What makes the “empty canvas” the most exciting part of any project🎥 Want more? Members of The Product Way on Patreon get exclusive access to the full-length interviews and early access to all Product Excellence clips.👉 https://patreon.com/theproductway/membershipAs a Practitioner member, you also unlock access to PM Select, our curated introduction service connecting product managers with hiring managers and decision makers.🔔 Subscribe for weekly interviews with top product leaders: https://www.youtube.com/theproductway#ProductManagement #ProductLeadership #CareerGrowth #Innovation #ProductExcellence