From Devices to Daily Life: Inside Samsung’s Push to Become Your Companion for AI Living

In this episode of The Speed of Culture podcast, Matt Britton sits down with Allison Stransky, Chief Marketing Officer at Samsung Electronics America, live from CES 2026 in Las Vegas. In this interview, Allison unpacks how Samsung's "AI for All" vision – anchored in its promise to be “Your Companion to AI Living” – is transforming connected living across entertainment, the home, and everyday wellbeing. They discuss how Samsung is shifting from feature-based marketing to selling higher-order benefits, why data has become the ultimate brand differentiator, and how creator content and live commerce are reshaping how the brand reaches consumers. The conversation also explores Samsung's SmartThings ecosystem, the evolving role of the CMO in an AI-driven world, and what it takes to lead transformation inside one of the world's largest technology companies.Follow Suzy on Twitter: @AskSuzyBizFollow Allison Stransky on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.