From Disney to Disaster Response | The Story of Eddie Bertola

Who is Eddie Bertola?In this special episode of The Alerting Authority Podcast, Dr. Jeannette Sutton turns the tables and interviews co-host Eddie Bertola, one of the nation's leading experts on emergency alerts, AMBER Alerts, crisis communication, and public warning systems.Discover the personal story behind the public safety leader as Eddie shares how growing up in California led him into law enforcement, his career with the California Highway Patrol, and how he helped modernize emergency alerting technology across the United States.Along the way, you'll also learn why he's passionate about Disney, why Mexican Coca-Cola is his favorite drink, how six goats became part of his life, and the lessons he learned as a hostage negotiator that anyone can use in everyday communication.In this episode you'll discover:- Eddie Bertola's journey into law enforcement- How California's AMBER Alert program evolved- The future of emergency alerts and public warning systems- Behind-the-scenes stories from hostage negotiations- California Highway Patrol career experiences- How Wireless Emergency Alerts (WEA) have changed lives- The importance of policy, preparedness, and alerting standards- Disney, Coca-Cola, goats, family, and life outside emergency managementWhether you're an emergency manager, dispatcher, first responder, public information officer, emergency communications professional, or simply interested in public safety, this episode offers valuable insight into one of the industry's most recognized voices.Subscribe for more conversations about:-Emergency Management-Public Safety-AMBER Alerts-IPAWS-Wireless Emergency Alerts (WEA)-Crisis Communication-Disaster Preparedness-Warning Science-Public Information-Emergency Alert Systems🎙️ Every Second Has a Story.#EmergencyManagement #AmberAlert #PublicSafety #IPAWS #WirelessEmergencyAlerts #CrisisCommunication #EmergencyAlerts #LawEnforcement #CaliforniaHighwayPatrol #HostageNegotiation #AlertingAuthority