From DIY T-Shirts To £100m Global Label: Represent’s Branding Blue Print

George Heaton’s journey with Represent wasn’t a straight line, it was a series of hard pivots, gut checks, and quiet rebuilds. What started as a passion project in streetwear hit a breaking point, forcing George to confront what wasn’t working and make the kind of decisions most founders avoid.In this episode, George takes us through the moment everything stalled, the warehouse bathroom where reality hit, and the bold move to rebuild the brand from scratch. He shares how returning to simple product drops reconnected Represent with its roots, and how stepping back from the business side, by bringing in a CEO, unlocked new levels of creative and commercial growth.It’s a story about letting go, doubling down, and the power of starting over, with purpose.IFS - award-winning Asset & Service Management software👉 Reimagine your operations at: https://highpfrmc.com/ifs-auHeights 👉 Join Jake in maintaining your hydration. Get 20% off with code Room20: https://highpfrmc.com/heights-hydrate-au Hosted on Acast. See acast.com/privacy for more information.