From DJ dreams to Channel Islands events leader - Simon Gasston on 20 years of Delta Events

Simon Gasston left sixth form the day before his birthday, told his parents he wanted to be a DJ, and was handed £500 and told to follow his dreams. He spent it in a week. What followed was a winding road through Liverpool, London Labour Party conferences, and back to Jersey, where he'd go on to spend 20 years building Delta Events into the Channel Islands' leading technical events company.Then, four months after remortgaging his house to buy into the business, COVID hit.Luke Smith sits down with Simon Gasston, Managing Director and shareholder of Delta Events, in this episode of #GreatAtBusiness.Listen to this for advice and insights on:Why Delta invested heavily in streaming technology when they had no income coming in, and why it paid offHow to beat competitors without ever watching what they're doingThe "Delta Sparkle" - what it actually means and how culture creates it consistentlyBuying into a business you already run: the real process, the remortgage, and signing your life away four months before a pandemicWhy making decisions that "feel right" is not the same as knowing they're right, and what changed when Simon got the numbers to back his instincts