From DJ to Podcaster: Harry Duran Talks Branding, Marketing, and Monetization

Are you a busy entrepreneur looking to elevate the quality of your podcast? If so, you won’t want to miss this insightful episode brimming with expert advice.In this episode, we are chatting with Harry Duran, a seasoned podcaster, founder of Fullcast, and host of the renowned Podcast Junkies podcast.Harry Duran has a storied career in podcasting, from launching successful shows to running a full-service podcast production and marketing consultancy. His expertise spans both the technology and the creative sides of podcasting, making him a well-rounded interviewee with a wealth of knowledge to share.We delve into Harry's journey from passion projects like house music and mobile apps to becoming a respected figure in the podcasting industry. He shares the wisdom he’s gained from interviewing over 350 guests on Podcast Junkies, his strategy for launching niche podcasts like the Vertical Farming Podcast, and tips on leveraging video for deeper connections with guests.With a keen focus on practical advice, Harry offers valuable insights into creating impactful podcast content, enhancing discoverability, and adopting a relentless curiosity to drive podcast success. Don't miss out on these essential takeaways that can transform your podcasting journey!IN THIS EPISODE, WE COVER:Harry Duran's origin story: From house music DJing to launching a mobile app and diving into podcasting at the New Media Expo in 2014 while fanboying over industry leaders.The birth of Podcast Junkies: How Harry pivoted from interviewing DJs to podcasters, inspired by shows like "Inside the Actor's Studio" to humanize podcast hosts.The importance of video in podcasting: Harry explains how using video from day one helped build stronger relationships and deeper connections with guests.Launching the Vertical Farming Podcast: How Harry entered an unfamiliar industry, secured a $9,000 sponsorship before releasing an episode, and built a profitable niche podcast.Scaling niche podcasts: Harry discusses the potential for creating successful niche podcasts even in a seemingly crowded market, sharing a model for growing listenership and securing sponsorships.Links and resources mentioned in this episode:Harry Duran’s FullcastPodcast Junkies Vertical Farming Podcast -Audio Technica AT 2020 USB microphone -Opal C1 Camera -Opal TadpoleRiverside.fm -http://www.riverside.fm/?via=mathewConnect with Harry Duran on LinkedIn -Tune in to this episode for actionable insights and practical tips to enhance your podcast's reach and engagement. **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**For additional resources and insights visit podcastingtech.com or follow us on social media:Instagram: @mathewpassy LinkedIn - /mathewpassyThreads: @mathewpassyTwitter/X: @mathewpassyFacebook - /podcastingtech, /mathewpassyPODCASTING TECH IS POWERED BY:Captivate - Easy, professional podcast hosting to create, grow and make money from your podcastsPodpage - Build a beautiful podcast website in 5 minutesRiverside.fm - Record Podcasts And Videos From AnywhereCastmagic - 10x Audio Content With AI Hostinger for WebsitePodgagement - Engage your audience and grow your podcast!EQUIPMENT IN USE:Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II EV RE20 with 309a Shockmount Rode PSA1+iPhone continuity camera but previously the Logitech Brio 4k DCMEKA In-Ear MonitorsBusyBox Smart Sign