From Doctoralia to Llamalitica .. The Digital Health Trailblazer ft. Frederic Llordachs i Marquès | Episode 10

Frederic Llordachs trained as a doctor and hasn't seen a patient since 2011 — a badly broken arm sent him to business school instead of the wards. What began as a "pet project" called Doctoralia became the most-visited health website in Spain, spread across Latin America, and merged in 2016 to form DocPlanner, now one of Europe's few digital health unicorns. Then he handed it over and started again from scratch.In this episode Frederic walks through the whole arc: building a company almost by accident, hiring for character over talent, the failures he'd happily repeat, and why he left a 3,000-person corporate to build Llamalítica — an AI tool that pulls a patient's scattered records into one readable picture. Along the way he makes the case for why doctors aren't the innovators everyone assumes they are, what's quietly broken about a system that still calls people "patients," and where the doctor's job is actually heading over the next ten years.A rare conversation with someone who built the future of digital health once, sold it, and decided to do it all over again.Recorded in Barcelona.Also available on youtube as a video: https://youtu.be/WFGQ49MsAYY Connect on Linkedin: https://tr.ee/6cO-eGHQhQ