From Door Knocking To 24 Clinics

Waiting for patients is the fastest way to feel stuck, even when you’re a great chiropractor. We bring on Corey Malnikov of Palmer Care Chiropractic, a builder who has helped grow to 24 clinics, to break down what actually creates momentum when you’re starting from zero and what it takes to scale without the wheels falling off.We talk through the gritty early days: graduating in 2005, opening a practice with more confidence than clarity, and learning the hard truth that purpose needs a pipeline. Corey shares the grassroots marketing moves that still produce patient acquisition today: door knocking with a simple survey, direct outreach, and health screenings placed where ideal patients already spend time. He explains why getting out in the community isn’t just about leads, it’s communication training that makes every consult and report of findings sharper.Then we jump to 2026 chiropractic marketing, where the playbook is “everything,” done with consistency. We cover postcards that still win in certain geographies, lunch and learns coming back strong, local search, and how “feeding AI” with clear websites and FAQs may be the new local SEO. We also dig into marketing paralysis, why people quit too early, and why AI discovery is likely to get monetized just like Google. Corey closes with a simple operator’s rule: know your new patient number, reverse engineer where they come from, and track it before the month slips away.Subscribe for more chiropractic practice growth strategies, share this with a doc who needs momentum, and leave a review with your biggest marketing question.Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group hereLearn more at EnricoD.comBook a free discovery call with Enrico to level up your business