From Dot-Com Crash to SaaS Empire: Lessons from Godard Abel’s Entrepreneurial Journey

The term “serial entrepreneur” gets used a lot, but my guest (and old friend) on this week’s All Dots Connected podcast defines what it really means. How do you consistently build game-changing SaaS companies while navigating market crashes, shifting customer expectations, and inevitable struggles? Godard Abel, the current co-founder and CEO of G2, has done it six times. With exits to Oracle and Salesforce under his belt, Abel currently leads G2’s global team of 500. The company has become the go-to platform for software discovery, with more than 100 million annual buyers relying on its trusted reviews and real-time insights. In this episode of All Dots Connected, Abel sat down with me to reflect on his career. He shared defining moments from nearly running out of money at Big Machines to scaling Steelbrick to $60M ARR in just two years, and his vision for the future of G2.