From Dread to Dollars

Many salespeople dread cold calling — Blaise MacClayne shows how to turn that dread into dollars.In this episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt welcome Blaise MacClayne, founder of B MacClayne & Company, a master of high-level appointment setting with nearly 20 years of success.Blaise shares the top cold calling strategies that helped him bypass gatekeepers, get into key meetings, and generate consistent sales wins.You’ll hear why persistence matters, how to craft scripts that grab attention, and the importance of neuro-linguistic programming (NLP) in reading your prospect’s cues. Blaise also reveals why follow-up is the secret sauce behind closing deals — and how you can master it today.Key topics covered:✅ How to break through gatekeepers and reach decision-makers✅ The art of effective cold call scriptwriting✅ Using NLP to understand and influence prospects✅ The power of consistent follow-up and persistence✅ Mindset hacks to turn cold calling into a money-making toolGuest Links & Resources:Website: coldcallingguru.comPhone: 604-836-9852Email: [email protected]: Watch the episode hereSimplecast: Listen on Simplecast Sponsors:⭐ Descript → The AI tool for easy audio & video editing → Try it here⭐ Property Wizard Podcast → Learn real estate investing with expert Fred Crouch → Listen here⭐ Notionhive → Stunning websites & apps that work beautifully → Discover more⭐ East Trade Winds → Transform business connections into opportunities → Join hereSpecial thanks to:Carl Richards of Podcast Solutions Made SimpleFred Crouch of Property Wizard PodcastJovan Strika at Hive coworkingMelanie Webber, business partnerWayne Pratt of Motive8U Inc, coach & co-hostWant to connect or ask questions?📩 Reach us anytime at [email protected] don’t forget: 👉 Check out more Knack 4 Business podcasts Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.