From Drummer to Agency Founder: Marc Altieri on Story, AI, and Motorcycle Culture

I’m Sam Schneider, aka Bad Beard. I sat down with Marc Altieri in his office at The Brand Amp to talk marketing, motorcycles, and where media is headed. Marc is a co-founder of The Brand Amp and has worked across powersports, including years as a core agency partner for Indian Motorcycle. We get into the real rules of social right now. Reach is pay to play. Viral moments without spend mostly come from controversy. Marc also gives me straight business advice on scaling Bad Beard without losing what makes the brand work. He breaks down why multiple skill sets matter, and why being the same person on camera and off camera wins long term. Topics we coverBuilding brands in powersports and beyond, and why agency work stays behind the curtain Indian Motorcycle’s modern run and what it takes to grow trust in a legacy brand Social platforms, algorithms, and why paid media drives distribution AI, creativity, authenticity, and what changes next VR concerts, the metaverse, and what is already being built The future of motorcycles, risk, and the generational shift GuestMarc Altieri, The Brand Amp The Brand Amp: www.TheBrandAmp.comBad Beard: www.BadBeard.comIf you want more episodes like this, subscribe and tell me who I should sit down with next.