EPISODE · Oct 24, 2025 · 10 MIN
From Dry Shampoo to Strategy: Keeping Your Marketing Fresh Every Day
from Marketing Happy Hour Podcast · host Shelby McFarland
Send us Fan MailStrategy beats shortcuts as we map a simple, repeatable system to keep your marketing fresh, measurable, and effective. We set clear goals per channel, define ROI by context, and build a 30‑day review cycle that reallocates budget toward what works.• hair-wash analogy applied to consistency and planning• setting specific goals per channel and asset• defining ROI for booths, leads groups, and ads• reading analytics and measuring what matters• social media as SEO fuel with strong CTAs• 30‑day review cycles and budget reallocation• prioritizing strategy over last‑minute marketingIf you need help with any kind of social media stuff, I do have a DIY social media webinar on my website, themarketingbroker.com Support the show
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Send us Fan Mail Strategy beats shortcuts as we map a simple, repeatable system to keep your marketing fresh, measurable, and effective. We set clear goals per channel, define ROI by context, and build a 30‑day review cycle that reallocates budget toward what works. • hair-wash analogy applied to consistency and planning • setting specific goals per channel and asset • defining ROI for booths, leads groups, and ads • reading analytics and measuring what matters • social media as SEO fuel wit...
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From Dry Shampoo to Strategy: Keeping Your Marketing Fresh Every Day
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