From DTC Drift to Focused, Profitable Growth with Italian Sneakers, Brand DNA, and Doing Less, Better.

Chris Wichert, co-founder of Koio, joins the show to share the full story behind Koio’s transformation — from overextended DTC brand to lean, focused luxury business.In this episode, we cover:🧵 How Koio doubled down on Made-in-Italy quality (despite pressure to offshore)📉 Why they slashed SKUs and shut stores to regain margin and focus🤝 The economics behind their Rose Anvil and La Marzocco collabs📦 How Koio restructured its team and marketing to run lean and profitable👟 What they're launching next — and how they’re staying disciplined on growthIf you're navigating a reset or exploring what brand longevity really looks like in 2025, this one’s for you.