From DV Tapes to Deep Fakes: The Harsh Truths About Navigating Generative AI in Creative Industries

Quint Boa has spent over 25 years running Synima, a video production and animation company he built from a bedroom in 2000. He's also a qualified psychotherapist. And he's deep inside the AI wave hitting the creative industries, while being one of many that is genuinely worried about where it's going. In this conversation, James sits down with Quint to talk about running a creative business and navigating 25 years of technological change, through betamax cameras, the DSLR revolution, 4K and now AI. He discusses why he keeps an urn on his desk, and how the real frontier of AI isn't the technology, it's whether we'll still be able to trust what we see or hear. Quint is frank about being inside a wave he has real reservations about, about protecting the craft of animation, and about why the premium is going to fall to face-to-face human interaction in the years ahead. Along the way Quint shares a philosophy for how to live when you know the clock is running, why authenticity will ultimately win out, and a challenge for anyone thinking about building something themselves - just give it a shot, and use AI to go further than you would alone. Connect with Quint Learn more about Synima - https://www.synima.com/ Quint’s personal work - https://quintboa.com/animation-production-for-mental-health/ Connect with Quint on LinkedIn - https://www.linkedin.com/in/videoandanimationproductionlondon/