From Dyslexia to Industry Leader (What 20 years of business taught me) ft. Brendon Brathwaite

In this episode I sit down with Brendon, founder of a high-energy experiential events company that’s now celebrating 20 years in business, long before Instagram, TikTok, or even real social media marketing existed.We talk about:→ How he discovered he was dyslexic and how that completely changed the way he learned and built his business→ Why word-of-mouth built his company…but content is now essential for attracting the right kind of client→ His strong opinions on behind-the-scenes content and why showing the human side of production matters more than polished highlight reels→ And how he thinks about content as a way to pre-sell the feeling of an experience before a client ever meets him”This is a conversation about growth, storytelling, and using content to attract alignment not just attention.My newsletter: https://jumabannister.com/newsletter/Socials:https://www.linkedin.com/in/jumabannister/https://www.tiktok.com/@jumabannisterhttps://www.instagram.com/jumabannister/Audio Only Podcast:Apple: https://podcasts.apple.com/us/podcast/useful-creator-i-help-professionals-become-consistent/id1702087688Spotify:https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl