From E-commerce to AI: A Founder's Journey to Automating Growth

In this episode of Founders Future, with host Milan Kohut, we meet Sarah Saputra, the innovative founder behind ORIAI. Sarah shares her powerful journey from a health scare and burnout while running her e-commerce jewelry brand, Bell Fever, to discovering the critical need for automated systems. This experience, combined with her work as a business coach, revealed a common pain point among founders: chaos and decision fatigue. She founded ORIAI to bridge this gap, creating a "Founder's Cookbook" of workflows and using custom AI agents to help entrepreneurs systemize their businesses, automate complex tasks, and reclaim their freedom.Sarah delves into the core of ORIAI, explaining her unique 5-day "brand sprints" where she builds an entire marketing funnel for a selected business using her AI team, while others can shadow the process. She emphasizes that the key to scaling isn't hopping on every new tool, but first establishing solid, repeatable workflows for your business. The conversation covers her goals to help a thousand businesses escape burnout, the challenges of cutting through the noise in the AI space, and the crucial advice she'd give her past self: "Don't build alone," and to build systems that allow you to step into leadership sooner.