From Earscaping to Earrings: The Untold Story Behind Studs' Success

from Ecommerce on Tap by Sourcify and Izba Consulting · host Ecommerce on Tap by Sourcify and Izba Consulting

Studs is redefining the ear piercing and jewelry space for Gen Z—but their journey hasn’t been easy. In this episode of eCommerce on Tap, we dive into: 💡 The inspiration behind Studs and how founders Anna Harmon & Lisa Bubbers built the brand 🚀 How early funding & a premium domain name fueled their launch 😷 Pivoting during COVID—from boutique closures to an e-commerce boom 📱 Using TikTok, "Studs on Wheels," and unique collabs to drive engagement 📦 Supply chain challenges & how they manage inventory for a dual-channel business 💰 Potential exit strategies—who might acquire Studs?

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This episode is 43 minutes long.

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This episode was published on March 17, 2025.

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