EPISODE · Dec 17, 2023 · 31 MIN
From Emotional Pricing to Logic-based Profits: Transform Your Business
from Beyond The Mirror · host Adrienne Varga and Jodie Fielden
Send us Fan MailHave you ever had a burning passion that drove you to start your own business?A fire that fueled your desire to make a difference in the lives of others? In this episode, you will be able to:Discover the key role mindset plays in pricing to unlock greaterprofitability and success.Learn how to create custom pricing strategies tailored to your uniquebusiness factors for maximum profitability.Shift from a passion-based mindset to a profit-oriented approach toelevate your business to new heights.Uncover the true value of your expertise and experience and how it canbe reflected in your pricing.Gain a deeper understanding of profitability and pricing strategies Individualized Pricing StrategiesUnderstanding that every business is unique is the crux of establishing an effective pricing strategy. It should take into account several factors such as costof running the business, skill level, key performance indicators, and projectedprofitability. Never base your pricing strategy on emotion or merely mirroringindustry peers, but instead on solid data and your unique business's intrinsicvalue.The key moments in this episode are:00:00:01 - Introduction00:01:15 - Transitioning from Skilled Professional to Business Owner00:03:51 - Asking the Wrong Questions00:08:59 - Valuing Expertise and Profit Margins00:11:35 - Pricing and Perception of Value00:18:00 - The Danger of Lowering Prices Based on Emotions00:19:35 - The Importance of Making Money First00:21:35 - The Downfall of Cutting Corners00:24:35 - The Importance of Profit in Business00:26:35 - Business Ownership Requires Understanding and AccountabilityThe resources mentioned in this episode are: Visit our website to learn more about the Iberg method and how it canhelp you transition from a skilled professional to a successful businessowner.Check out our blog for tips on leveraging your passion into profit in thehair, skin, beauty, and wellness industries.Download our free pricing guide to learn how to calculate your worth andset profitable prices for your services.Join our private Facebook group for business owners in the hair, skin,beauty, and wellness industries to connect with like-minded professionalsand get valuable insights and support. Explore our online courses and training programs to enhance yourbusiness skills and take your salon or wellness center to the next level. Follow us on social media for daily inspiration, industry news, andupdates on upcoming events and promotions.Book Your FREE Salon Accelerator Program Demo!! If you would like more info about how we help salon owners increase their revenue in under 90days, WITHOUT hunting for new clients... book a FREE Salon Accelerator Program Demo and we'll break down everything for you in the demo. Our guarantee to you... Increase your revenue in 90 Days without hunting for more clients OR YOU DON’T PAY. Book Now!
What this episode covers
Send us Fan Mail Have you ever had a burning passion that drove you to start your own business? A fire that fueled your desire to make a difference in the lives of others? In this episode, you will be able to: Discover the key role mindset plays in pricing to unlock greater profitability and success. Learn how to create custom pricing strategies tailored to your unique business factors for maximum profitability. Shift from a passion-based mindset to a profit-oriented approach to elevat...
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From Emotional Pricing to Logic-based Profits: Transform Your Business
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