From Endowments to TikTok: How Financial Scams Create Generational Scars

Financial scams don’t just cost money - they reshape behaviour for decades.What looks like a “TikTok problem” is fast becoming a regulatory, professional, and societal one. In this video, we explore how finfluencer scams don’t just harm young investors today, but create long-term distrust that regulated firms, advisers, insurers, and regulators will be dealing with for years to come.From the FCA’s criminal charges against influencers promoting unauthorised FX schemes, to the behavioural scars left by endowment and pension mis-selling, this is a story about anchoring, trust erosion, and future disengagement from the financial system.If a person’s first experience of investing is betrayal, the damage doesn’t fade — it compounds.In this video, we cover:Why finfluencer scams are a professional risk, not just a consumer issueHow authority bias, relatability, and optimism bias drive mass participationThe “first betrayal effect” and long-term financial disengagementWhy Consumer Duty now expects firms to anticipate online influencePractical steps professionals can take to rebuild trust before it’s lostThis isn’t about moral panic.It’s about understanding how digital design choices create generational consequences.#FinancialCrime#Finfluencers#ConsumerDuty#BehaviouralFinance#FinancialScams#FCA#InvestorProtection#FinancialRegulation#MoneyCrimesHumanMinds#TrustInFinance