From Enthusiast Niche to Cultural Mainstream: The Gaming Revolution -- Greg Borrud (Co-Founder & CEO, Seismic Games)

Greg Borrud is the Co-Founder & CEO of Seismic Games, an LA-based game studio that develops next generation social games franchises across digital platforms. Prior to Seismic, Greg co-founded Pandemic Studios, which produced several best selling game titles, including ‘Star Wars: Battlefront,’ ‘Mercenaries,’ and ‘Destroy All Humans.’ Greg got his start in the video game industry as a Producer working for Activision producing PC games like ‘Dark Reign’ and ‘Muppet Treasure Island’. In this episode, we discuss the technical and creative changes in the gaming industry over the last 25 years, but note that the most significant shift has been cultural. Gone are the days of the nerdy “loner sitting in the basement” – gaming is now mainstream, social, interactive, and BIG business. Greg advises aspiring game developers to work on multiple titles and avoid getting tied down to a specific platform, and finally, we discuss the future of esports, the appropriate “play pattern” for VR gaming experiences, and voice recognition technology’s impact on the gaming industry. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.