From Etsy to Global Success: The P.F. Candle Co. Journey with Founder Kristen Pumphrey

P.F. Candle Co., founded by fragrance expert Kristen Pumphrey, has grown from a one-woman Etsy shop in 2008 to a 63-person company with global distribution. Known for its handcrafted, high-quality candles, the brand blends DIY ethos with modern craftsmanship. Despite its rapid expansion, P.F. Candle Co. remains dedicated to in-house production, pouring up to 3,500 candles daily in their California facility. With brick-and-mortar stores in Los Angeles and San Francisco, their products are now available in thousands of stores worldwide. Kristen's expertise, highlighted in her book At Home with Fragrance, underscores the brand's passion for creating immersive sensory experiences. Through dedication, authenticity, and innovative candle-making, P.F. Candle Co. has become a leader in the fragrance industry.In this episode, Kristen also discusses:Fragrance as an extension of home designFall scenting with five new limited-edition holiday scentsOffering luxury quality at an accessible price pointUnique collaborations with iconic brands like Peanuts™Expanding into retail with their California locationsWe hope you enjoy this episode and gain valuable insights into Kristen’s journey and the growth of P.F. Candle Co. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out P.F. Candle Co at www.pfcandleco.com and on Instagram at @pfcandlecoThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co