From Excel to AI: Del Mar’s Leap into the Future of Student Engagement

In this episode of In Your Element, host Daniella sits down with Jason Houlihan, Executive Director of Marketing and Events at Del Mar College, to unpack how his team transformed student recruitment and engagement through process mapping, breaking down silos, and strategic use of Element451’s platform. From the Freedom to Dream tuition waiver to massive community events like One Stop Saturday and Viking Fest, Jason shares data-backed wins and candid insights on evolving from reactive marketing to proactive enrollment strategies. This is a must-listen for anyone looking to master enrollment marketing and elevate student success strategies.Guest Name: Jason Houlihan, Executive Director of Marketing & Events, Del Mar CollegeGuest Social: https://www.linkedin.com/in/jason-houlihan-882092111/Guest Bio: Jason Houlihan leads marketing and events at Del Mar College in Corpus Christi, Texas, where he helps tell the college’s story through creative campaigns, memorable events, and innovative technology like Element451. He launched Viking Fest, one of the college’s signature community events. A proud alum of both Del Mar College and Texas A&M–Corpus Christi, Jason is passionate about helping people see what’s possible through education. - - - -Connect With Our Co-Hosts:Daniella Nordinhttps://www.linkedin.com/in/daniellanordin/Brendan Henkelhttps://www.linkedin.com/in/bkhenkel/About The Enrollify Podcast Network:In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.