From Expertise to Influence
from NAWBO ON THE GO
For Diane Yetter, expertise is about more than mastering a subject. It’s about using your knowledge to educate others, shape your industry and create meaningful impact. As president of YETTER Tax and the Sales Tax Institute, Diane has spent nearly 30 years building a thriving business in one of the most technical niches imaginable while becoming a trusted voice on sales tax policy. When she’s not helping clients navigate complex regulations, you’ll likely find her tending to her thriving garden in downtown Chicago or unwinding with classical music. In this episode, Diane shares how embracing a niche has opened unexpected doors, why thought leadership is one of the most powerful ways to grow your business and how a strong culture has helped her build an award-winning remote workplace. To learn more about NAWBO, visit: https://nawbo.org
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