From Family Biz to 200+ Locations: Michael Seitz’s Earthwise Pet Empire & AI Innovation episode artwork

EPISODE · Jul 18, 2025 · 54 MIN

From Family Biz to 200+ Locations: Michael Seitz’s Earthwise Pet Empire & AI Innovation

from DIVERSIFIED GAME · host Kellen Kash Cache Coleman

How I Grew a Pet Spa Business Across the Country!From Family Biz to 200+ Locations: Michael Seitz’s Earthwise Pet Empire & AI Innovation | Full Interview00:00 - Intro: Meet Michael Seitz, CEO of Earthwise Pet01:52 - How Earthwise Grew to 200+ Stores Nationwide05:45 - From Dentistry to Business: A Career Pivot08:33 - The Impact of an MPA on Leadership Style11:47 - Wearing Every Hat: The Early Franchise Days15:10 - Hitting 50 Locations: The Turning Point18:35 - The Business of Pets: Why the Industry is Recession-Proof21:22 - Ask Erica: AI-Powered Pet Nutrition Education24:40 - Building a Franchise Team You Can Trust27:15 - Sustainability in Pet Care: Going Green with Purpose30:20 - Seitz’s Advice on Franchising Smart34:05 - Stress, Mindfulness, and the CEO Lifestyle38:00 - Paddleboards, Jazz & Cafés: Resetting the Soul41:15 - Top Pet Industry Conferences You Should Attend44:18 - The Realities of Scaling a National Franchise47:45 - Global Expansion: Why Asia is the Future51:30 - Daily Decisions, Big Impact: Leading with Intent54:05 - Final Advice: Learn, Adapt, and Stay Grounded57:10 - Where to Follow & Learn More from Mike SeitzChapters:

How I Grew a Pet Spa Business Across the Country!From Family Biz to 200+ Locations: Michael Seitz’s Earthwise Pet Empire & AI Innovation | Full Interview00:00 - Intro: Meet Michael Seitz, CEO of Earthwise Pet01:52 - How Earthwise Grew to 200+ Stores Nationwide05:45 - From Dentistry to Business: A Career Pivot08:33 - The Impact of an MPA on Leadership Style11:47 - Wearing Every Hat: The Early Franchise Days15:10 - Hitting 50 Locations: The Turning Point18:35 - The Business of Pets: Why the Industry is Recession-Proof21:22 - Ask Erica: AI-Powered Pet Nutrition Education24:40 - Building a Franchise Team You Can Trust27:15 - Sustainability in Pet Care: Going Green with Purpose30:20 - Seitz’s Advice on Franchising Smart34:05 - Stress, Mindfulness, and the CEO Lifestyle38:00 - Paddleboards, Jazz & Cafés: Resetting the Soul41:15 - Top Pet Industry Conferences You Should Attend44:18 - The Realities of Scaling a National Franchise47:45 - Global Expansion: Why Asia is the Future51:30 - Daily Decisions, Big Impact: Leading with Intent54:05 - Final Advice: Learn, Adapt, and Stay Grounded57:10 - Where to Follow & Learn More from Mike SeitzChapters:

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From Family Biz to 200+ Locations: Michael Seitz’s Earthwise Pet Empire & AI Innovation

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How I Grew a Pet Spa Business Across the Country!From Family Biz to 200+ Locations: Michael Seitz’s Earthwise Pet Empire & AI Innovation | Full Interview00:00 - Intro: Meet Michael Seitz, CEO of Earthwise Pet01:52 - How Earthwise Grew to 200+ Stores...

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