EPISODE · Jul 17, 2025 · 33 MIN
From Family Business to Honest Broker: Craig Talks With Cameron Young on Selling Smarter and Knowing Your Number
from Know Your Numbers with Craig Alexander Rattray · host Craig Alexander Rattray
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Cameron Young, Partner at Business Partnership - one of the UK’s largest independent business brokers - for a frank, funny and eye-opening conversation about selling businesses the right way. Cameron shares his personal journey from family-run start-up to successful seven-figure sale and now into business brokerage, helping others navigate the same path with honesty and transparency - a rare trait in a sector with a well-earned bad reputation. If you’ve ever thought about selling your business (even one day), or want to understand how to build real value in what you’ve created, this is a must-listen. Key Topics Discussed: ✅ Cameron’s journey from school-hater to top of his class ✅ What it really takes to scale a successful e-commerce business ✅ How selling took over his life - and nearly the business ✅ Why many business brokers are doing sellers a massive disservice ✅ What a realistic valuation and timeline actually looks like ✅ Why "Know Your Number" applies just as much to your exit ✅ The power of honest advice - even if it means saying “you’re not ready yet” Key Takeaways: ✅ Don’t try to sell your business alone - it’s a full-time job ✅ Most business brokers focus on fees, not your future ✅ The best advice isn’t always what you want to hear ✅ You should be exit-ready years before you plan to sell ✅ A good sale is about more than price - it’s about legacy, team and fit ✅ Valuation starts with knowing your numbers - and your number Memorable Quotes: “It was like a lightbulb moment: what if this is all just a distraction tactic from our competitors?” “We had the best quarter in our company’s history because I got back to running the business.” “Too many brokers will tell you what you want to hear. That’s not our job.” “There shouldn’t be smoke and mirrors around selling a business. Business owners deserve better.” “You’ve got to know your number - not just your numbers.” Timestamps: 00:57 Cameron's Early Life and Family Business 03:31 Joining and Transforming the Family Business 04:37 University and Applying Knowledge to Business 07:30 Navigating Business Growth and Potential Merger 10:45 Challenges of Selling a Business 14:18 Seeking Professional Help for Business Sale 15:41 Reflecting on a Record-Breaking Quarter 16:09 Transition to Head of E-Commerce 17:24 A New Opportunity in Glasgow 18:27 Joining the Business Partnership 19:56 The Honest Broker Approach 27:12 Advice for Aspiring Sellers 31:09 Final Thoughts and Contact Information Resources Mentioned: 📌 Business Partnership - Honest business brokerage with nationwide reach 📌 Know Your Numbers Website – Helping business owners grow with confidence 📌 Value Builder UK – Tools for growing business value and exit planning (talk to Criag for more on Value Builder)
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From Family Business to Honest Broker: Craig Talks With Cameron Young on Selling Smarter and Knowing Your Number
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