From Family Business to SaaS Founder: The Alex Smith Story

In this episode of Founders Future, with host Milan Kohut, we meet Alex Smith, a seasoned entrepreneur and founder of the SaaS platform Leadeth. Alex shares his journey from growing up in a family printing business to launching his own successful e-commerce venture, which he later exited. This deep-rooted entrepreneurial background led him to identify a common pain point for business owners: the difficulty of generating consistent leads. His solution was to create Leadeth, a "hybrid SaaS" that combines an AI-powered LinkedIn automation tool with his personal coaching to help clients set appointments and build relationships with their ideal customers.Alex delves into the core of his business, explaining that his unique value proposition lies in the personalized, consultative approach he takes with each client, from onboarding to ongoing campaign optimization. He discusses his multi-channel, primarily organic, marketing strategy that leverages his own platform, content creation, and masterclasses to build trust. Looking ahead, Alex's goals are to increase revenue, reduce client churn, and eventually build an internal team, with the biggest challenge being the allocation of his own time as he balances ambitious business growth with his commitment to his young family.